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Dear Amanda,
Your introduction sets the tone for your newsletter and encourages the recipient to read further. Your style may be warm and casual, or technical and no-nonsense depending on your audience.
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Know your target audience. Who are your most important customers, clients or prospects, and why? Know what is important to them and address their needs in your newsletter each month. Include a photo to make your newsletter even more appealing.
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Include articles on topics of interest to your readers, relevant news and events. If you find an interesting article on the Web, you can easily ask the author's permission to summarize the article and link to it from your newsletter.
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Try using case studies, success stories, testimonials or examples of how others used your product or service successfully. Or, offer to answer reader questions, and publish the questions and the answers in your next issue.
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Solicit material from clients and vendors, or ask your readers to write. It's a win-win! You get relevant content, and they get exposure. You can even throw in a free ad or an extended byline to encourage contributions.
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Include strong call-to action links to drive traffic and increase the likelihood of converting browsers into buyers. This promotion is optional. You can simply delete all default text and the promotion will disappear.
Find out more....
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;)
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