How Nonprofits are Reaching People Through Video

The landscape for nonprofits in terms of attracting grants, donations, volunteers and board members is getting more and more competitive. This trend does not look like it is slowing down anytime soon, which means it is more important than ever before for nonprofits to find effective ways to engage with their target audience and stand out from other charitable organizations in a good way. One of the tools that nonprofits are turning to is videos because they tend to grab attention much quicker than a long email or other written messages. While videos used to be comparatively more expensive to make and disseminate than emails or articles, there are now many cost-effective ways to produce and share videos that can fit within a nonprofit’s marketing and fundraising budget. 

Videos are Easily Shareable on Social Media.

The visual images from videos are captivating even without sound. Many videos include text and closed captions so that viewers can watch them muted while at work or in a public place. They are easy to share on Facebook, which is one of the largest platforms in terms of nonprofits increasing their donor base and raising awareness for their cause and the resources or services they provide to constituents. Birthday fundraisers have become an increasingly popular tool for nonprofits to fundraise.

Videos Tell a Story in a More Compelling Way.

One of the best ways that nonprofits engage their target audience through videos is by sharing a story from the perspective of a constituent who has been served and benefited from the work of the nonprofit. This helps potential donors relate to the mission of the nonprofit on a personal level, and they will be much more likely to contribute when they are engaged personally. This story is much more compelling when it is told through speech and pictures than written text. It can certainly be transcribed for other marketing materials, but the video is the most engaging tool for this type of content. 

Videos Require Less Effort on the Part of the Audience.

When compared to reading traditional marketing materials, a target donor has to put less effort into watching a video. It is always recommended to keep your video message to the point so that you do not lose the viewer’s attention before they are moved to donate or volunteer. Do not forget to include a call to action at the end of the video so that the viewer knows exactly who he or she can get involved or contribute to the cause. It is a good idea to embed a link in or under the video so that the viewer does not have to search on their own for a portal to donate. It is also much easier to ask a viewer to share the video with his or her network than a piece of text. That should also be part of the call to action at the end of the video so that you expand your reach as much as possible. 

Videos are an Effective Opportunity to Educate.

If your nonprofit is looking for ways to answer common questions about the work that you do or spread information about a particular cause, a video is one of the most effective ways to educate viewers. You can convey complicated information in an accessible way without getting lost in the details and getting off course from your mission. One of the simplest ways to do this is to use an infographic type of video that explains a particular situation. You could also make a full series of short video clips that share important aspects of your nonprofit’s work and mission without getting lost in the details. 

Videos are a Great Way to Thank Donors.

If your nonprofit is looking for a unique way to recognize donors or volunteers, try thanking them in a video message from your constituents. This will build a deeper relationship that could lead to increased donations or volunteer time over the years to come. It will also get the attention of other potential donors and volunteers.

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