When you’re monitoring your brand on social media, you need to keep an eye on more than just the number of followers or likes you get. You also need to pay attention to things like the ratio of your followers and likes compared to your follower and like count. In this post, we’ll take a look at what the term “ratio” means on Twitter, as well as other popular social networks. What does the ratio mean on Twitter? Keep reading to find out.
What Does Ratio Mean Twitter?
The ratio is the number of likes or comments compared to the number of followers you have. It’s an easy way to tell if your content is resonating with your audience. If you have an active and engaged audience that likes or comments on your posts, that’s a good sign that your content is connecting with your followers. When an account’s ratio is high, it means there are more likes or comments compared to followers. And when an account’s ratio is low, there are more followers compared to likes or comments.
How To Calculate Your Twitter Ratio?
Track Your Twitter Ratio Over Time
The first step in calculating your Twitter ratio is to track follower growth and engagement rates over time. Tracking your ratio over time will help you identify trends and fluctuations in performance. This will allow you to take action to improve your ratio at the right time. What are the key indicators to track? Your follower growth, engagement rates and reach. Let’s break these down to see how you can track each one:
Monitor Number of Followers and Lost Followers Over Time
You may be gaining followers, but are they engaging with your content? If they aren’t, they aren’t doing you any good. You can monitor the number of followers you have lost over time, along with the number of new followers gained. This will give you an idea of the overall health of your Twitter account. Your Twitter follower growth will depend on your marketing efforts, but you can control the number of people unfollowing you every month. The number of followers lost each month is a good indicator of how appealing your content is.
Identify Fake Follower Problem Through Tracking
One of the key indicators of a fake follower problem is a low retention rate. If you are retaining fewer than 80% of followers each month, you could be dealing with a fake follower problem. The retention rate is the number of followers left after a given month. Let’s say you have 1,000 followers one month, but 900 followers the next month. Your retention rate is 90%. Your tweets are only seen by 100% of followers each month, but each month 900 followers leave, so only 90% remain. It’s simple math, really.
Track Retweet and Favorite Rates Over Time
Monitoring the retweet and favorite rates of your tweets will help you understand which types of tweets are the most engaging. You can view these rates in the Twitter analytics dashboard. The dashboard displays the number of retweets per 1,000 impressions and favorites per 1,000 impressions. You can also compare these rates to previous periods to gauge the overall engagement of your content.
Monitor Engagement Rates Over Time
Engagement rates are dynamic and will likely change over time. However, these rates should remain relatively stable given the overall trend of engagement across your Twitter account. By monitoring the engagement rates of your tweets, you can identify which types of tweets receive the most responses. You can also use the engagement rates to help calculate your Twitter ratio. How? If you post 10 tweets in a given week with an average of 150 engagements each, you can expect approximately 1,500 impressions for the week.
How Twitter’s Ratio Work And How You Can Optimize It?
Be visual
In the past, Twitter used to allow 15-second videos and single images as part of your posts. Then, it changed to a maximum of 10 images. Now, it’s down to one image per post. That’s a huge difference! The change in visual policy has seen a dramatic increase in engagement on the platform. This is especially true for brands that have been promoting visual content for years. However, if you’re just establishing your Twitter feed, you might have to make a few adjustments to your visual strategy. Ensure that every social media post on Twitter includes an image. This will help you increase the number of engaging posts on your profile. It’s worth noting though that Twitter recently changed its image dimensions to 1080 x 1080 pixels. That said, you should always make sure that your image is at least 900 pixels wide. This will ensure that your image is the right size on all types of devices.
Be consistent
In the past, people were able to tweet as many times as they wanted. Now, they can only post a certain number of times every day. This change has also seen a dramatic increase in engagement on the platform. Now, every Twitter user has a strict daily cap of two posts. This means that you must be consistent with your posts. If you make a promise to your followers, you should keep it. It’s good to post often. But, don’t overdo it. Your followers will start to lose interest if you post too much. Be consistent with your posts, and you’ll see better engagement from your followers. That said, try to avoid posting on weekends whenever possible. Twitter is the busiest social media platform on Mondays. This is when most users are actively engaging with other accounts. Therefore, you’re more likely to get your posts seen.
Be short and sweet
In the past, you could post a long-winded blog post and share it with your followers in one go. Now, you can only post a certain amount of words per post. This is one of the biggest changes to Twitter’s ratio. Now, you can only post a maximum of 10,000 characters per post. That said, you can post as many times as you want to hit that daily cap. The change to Twitter’s ratio has seen a dramatic increase in engagement on the platform. Now, Twitter users are more likely to read, like, and share shorter posts. Most people don’t have the time to read long blog posts on their phones. Therefore, they’ll simply breeze past it without even reading it. However, you can post a short, snappy blog post and get the same engagement as a longer post. This is especially true for brands that have a large following.
Be exclusive
In the past, Twitter allowed you to promote any non-sponsored post. Now, there’s a strict rule about promoting your own posts. Now, you can only promote your posts for 24 hours. Twitter’s new change has seen a dramatic increase in engagement on the platform. Now, every user is more likely to engage with your post and click on your links. However, you can still use promoted posts to drive traffic to your website. You just can’t promote your own posts for more than 24 hours. That said, you can still use retweets and hashtags to promote your own posts. If you do this, you’re not breaking any of Twitter’s rules. That said, you must make sure that you’re only promoting your posts for short periods of time. Otherwise, you’ll get your account suspended.
Be informative
In the past, the majority of posts on Twitter simply linked to other articles. Now, Twitter only allows you to post links to your own articles. That said, you can still post as many links as you want. The only difference is that they must all be to your own content. Now, every Twitter user is more likely to engage with and click on your links. This means that you’re more likely to get new readers and improve your SEO. That said, you should try to post links to your most popular articles at first. This will help you boost your engagement rate. Once you’ve gained more followers, you can start posting links to your other articles.
Summary
When you’re monitoring your brand on social media, you need to keep an eye on more than just the number of followers or likes you get. You also need to pay attention to things like the ratio of your followers and likes compared to your follower and like count. The ratio of your followers, likes, and comments compared to your follower and like count is a good way to tell if your content is resonating with your audience. If you have an active and engaged audience that likes or comments on your posts, that’s a good sign that your content is connecting with your followers. Keep an eye on these ratios as you publish more content. If your ratios start to fall, it’s time to reevaluate your strategy and figure out what you can do to engage your audience more thoroughly.
