A small town of around 43,000 people in Santa Barbara County, Lompoc is known for the beautiful La Purisma Mission and breathtaking Jalama Beach, both of which draw in ample tourists seeking a unique experience at the local businesses. With such high competition for visitors’ hard-earned money, every Lompac company needs to ensure their curb appeal demonstrates fantastic attention to detail, proving they are a reputable company deserving of a great review. Here are some of the best ways you can draw in tourists to your Lompoc business and ensure high profits for years to come.
Proper Paving
Lompoc’s economy is unique in that the Vandenburg Space Force Base is a major contributor to the jobs sector, but it also has a thriving wine, produce, and flower market. Wineries, especially those with tasting rooms and an on-site marketplace, need good paving to ensure customer safety and also present a more polished, sophisticated appearance. Few wine enthusiasts want to drive or walk down a perilous dirt trail to get to the tasting room, and it can prove a liability.
Other company types may need an asphalt paving contractor, such as bed and breakfasts, farm stores, golf courses, or small private parks that give visitors a unique taste of the Central Coast. Not only does this provide a feeling of professionalism, but it also prevents premises liability lawsuits that can bankrupt your business.
Good Signage
Nothing turns a potential customer off more than a bad sign, whether it is faded, rusty, or nonexistent. Your business sign is your very first impression, and if it is poorly maintained, a potential customer may feel uneasy and worry about the quality of your service. Poor signage is especially hazardous for rural businesses, as your customers may get lost and turn around before ever getting to your site.
While you don’t need a flashing neon sign, consider some basics of good signage. Do not choose a cursive or overwrought font with a lot of flourishes, as too much extra design will make it hard to read. A simple serif or san serif font is best. If you have to have cursive for whatever reason, then you need a larger sign so that it’s clearer.
Have a lot of contrast between the background and foreground of your sign. Black and white is the most common choice, but you can choose a different color and a very light background, such as white, cream, or gray.
This may seem basic, but you would be surprised at how many companies lose customers by having a nigh-on unreadable sign. Work with a professional branding company to ensure that your marketing materials are easy to read, as this is a key element of building a good reputation.
A Nice Bathroom
If you have a restaurant, a winery, a farm store, or a bar, the bathroom is often the afterthought. You have spent a lot of money on the showroom, training employees, buying stock, and paying utilities; why should you care what the bathroom looks like?
It’s simple: every other company ignores their bathroom, too. It may be clean, but it’s likely utilitarian and easily forgotten. However, you would be surprised at how thoughtful gestures in bathroom design show your customers that you go above and beyond to make them feel comfortable. A nice restroom represents an attention to detail that other companies lack, and it can be a way to prove your superior service.
The best way to go about this is to simply continue whatever theme you have throughout the rest of the building into the bathroom. Mix white tile with a color that matches the rest of the walls outside of the bathroom, and hang artwork that harmonizes with your overall aesthetic. It doesn’t have to be incredibly fancy, but even a few small flourishes here and there will make a world of difference.
Choose nice-smelling hand soap, good toilet paper, and a strong hand dryer to complete the look. Any company can put together a nice showroom, but few go to great lengths to think about every factor of a guest’s well-being; if you can do this, you’ll be far ahead of the rest.
Conclusion
Lompoc has many charms and thus many visitors, which is why it’s a very competitive market. What with cultural treasures, beautiful beaches, and the Space Force base, tourists stream over from nearby Santa Barbara for a quiet day out with their family.
To stand out, you need to take everything to the next level. Safe and comfortable pavement, a stand-out sign, and attention to all a guest’s creature comforts will put you in a great position to command even more of the marketplace, as you’ll be seen as a paragon of good customer service and commitment to a high-quality experience for everyone.
