If you’re passionate about fitness, specifically Nike fitness, it’s natural to want to take your hobby as far as it can go. In order to do that, you need money. Money for gear, training, and travel. Fortunately, there are companies who have also found their passion in the world of fitness and would be willing to help fund your aspirations if you play your cards right. You may recognize that name because they are one of the largest apparel companies on the planet with an estimated annual revenue exceeding In this article, we will discuss how to get sponsored by Nike so that you can pursue your dreams without going broke doing so. Let’s get started!
How To Get Sponsored By Nike?
Deliver Quality Content
Everyone wants to be sponsored by Nike these days, which means the competition for these sponsorships is fierce. One of the best ways to get sponsored is to deliver high-quality content. If a brand sees your content and they love it, they are more likely to want to work with you. If you can even get your foot in the door as a regular contributor to a brand’s blog, this can often lead to other sponsorship opportunities down the road. If you want to get sponsored by Nike or other brands, make sure your content is always top-notch. You’ll likely notice that many of the sponsored content creators for Nike are runners. This makes sense since running is such a huge sport these days. If you want to get sponsored by Nike, you’ll want to write about running and other athletic topics. Write about the gear you use, how to train for a marathon, and so on.
Network and build relationships
One of the best ways to get sponsored by Nike or other brands is to network with other content creators. The best way to do this is to attend events where people in your industry are meeting and talking with each other. At events like Vidcon, you’ll find countless people who run the same channels as you, as well as brand representatives who are looking to work with new creators. The more people you meet and the bigger network of friends you have, the more likely you are to become sponsored by Nike or other brands. If you want to get sponsored by Nike or other brands, you’ll want to build relationships with other creators as well. The best way to do this is to comment on their videos and posts, follow them on social media, and send them private messages thanking them for their content. If someone is creating content that is similar to yours, reach out to them and let them know that you appreciate their work.
Run a giveaway or contest
One of the best ways to get sponsored by Nike or other brands is to run a giveaway or contest. This way, you’re tying your content to the brand you want to work with. If you want to get sponsored by Nike, you might create a contest where the prize is a free pair of Nike shoes every month for a year. You could also do a regular giveaway of, say, a pair of Nike shoes every month. The best thing about running a giveaway or contest is that you can do it consistently through your content. This gives you a chance to showcase your channel and brand on a regular basis without being too spammy. If you want to get sponsored by Nike, you could run a contest or giveaway where you give away a free pair of Nike shoes to one lucky subscriber every month. This links your content to Nike through the shoes, as well as gives your subscribers a chance to win a free pair every month. This type of promotion is also great for increasing your followers because people are more likely to subscribe to your channel when there’s a chance they might win.
Prove you have a large audience
Another great way to get sponsored by Nike or other brands is to prove that you have a large audience. You can do this by using social proof in your content or even hiring a service to help you do this. For example, you could use social proof like “This article was read by over 50,000 people in 48 hours” in your content or episode descriptions. Or, if you have a larger budget, you could hire a service like Sponsored Chat to help you add social proof to your content. Sponsored Chat is a platform that allows you to add social proof to your content and show that you have a large audience. You can add things like “Sponsored by Nike” at the top of your content or at the end of your episodes. This is another great way to get sponsored by Nike and other brands.
Be an inluencer for the brand
If you want to get sponsored by Nike or other brands, you can try to become an influencer for the brand. To do this, you’ll want to create your own content based on your favorite Nike shoes, clothing, or gear. Then, you want to work with the brand to create an exclusive collab. This can be anything from a t-shirt design to a new video series. By creating an exclusive collab with Nike, you can prove that you’re an influencer for the brand. This is another great way to get sponsored by Nike and other brands. Nike is always looking out for new and exciting creators to sponsor. With just a bit of hard work and dedication, you can get sponsored by Nike and other brands. Delivery of high-quality content, networking with other creators, running a giveaway or contest, and proving you have a large audience are just a few ways you can get sponsored by Nike or other brands.
What Does Sponsorship Look Like For Professional Athletes?
- For professional athletes, sponsorship is a huge financial commitment that lasts for the length of their careers.
- This means that the brands they sign with become their partners and they get paid to wear their gear.
- The athletes are also obligated to represent their sponsor’s brand as much as they can while they are competing. However, sponsorship doesn’t work like this for non-professional athletes.
- There’s no obligation to wear the gear and no financial compensation either.
- The best you can hope for from a non-professional sponsorship is a sample of their gear. That said, many brands are happy to provide samples on a non-contractual basis.
Why Would Nike Sponsor You?
You’re an expert at a niche sport
If you’ve been playing a sport for most of your life, you’re likely very good at it. Let’s say that you play tennis. You’ve been playing tennis since you were a kid, and you’ve won many different tournaments. You’ve also been playing in professional tournaments for over 5 years. If Nike were to sponsor you, they’d be sponsoring an expert player. But not every sport is as popular as tennis. While soccer gets a lot of media coverage in some countries, it doesn’t get much coverage in the United States. Nike would sponsor a player who is an expert at niche sports in order to reach certain audiences.
You have a large, engaged following
If you have a large, engaged following, it’s likely that they’re interested in what you’re doing. If you’re active on social media, it’s likely that you interact with your followers on a regular basis. You may also use your social media account to promote products that you like. When you do this, you’re also promoting the companies behind those products. If a large portion of your followers buys those products, then you’re bringing in money for the companies. If Nike were to sponsor you, they would do so in order to reach your followers. Having you wear Nike products around your followers would make them more likely to buy Nike products.
You’re a role model for young athletes
If you’ve been playing sports for a long time and are a role model for younger athletes, it’s likely that they look up to you. You may have mentored some young athletes who are just now getting started in their sports. If Nike were to sponsor you, it would be beneficial for them. You’re a role model for young athletes if you spend time with young athletes, mentor them, and advise them on their sports. If a young athlete wears Nike products, it would help Nike to reach these athletes.
Conclusion
Sponsorship is one of the best ways for an individual to make a living from fitness. If you’re passionate about Nike fitness and have the drive to make it happen, there’s no reason why you shouldn’t pursue the opportunity to get sponsored. All you need to do is find a niche within the Nike brand, start building relationships with other athletes in your niche and send a direct message to Nike once you’ve established yourself as a competent and trustworthy individual.
